News in brief: Ladbrokes joins ESSA; Entertasia launches 'West-facing' product with CTXM; Sega; Tiscali, Nexway...  29/01/2010

LADBROKES has joined theEuropean Sports Security Association (ESSA), the bookmakers association formed to monitor suspicious betting and alert sport federations about irregularities in betting.  Ladbrokes is the first bookmaker with both an online and an offline operation to join ESSA.

Entertasia, the Asia-focused live gaming software developer and distributor, has signed a deal with Riga-based gaming software provider CTXM for CTXM to feed Entertasia’s live dealer casino product to its network. The deal also allows Macom Communication, Entertasia’s sister company, to introduce CTXM’s XCasino and flash-based mini games to Macom’s Asia network.

Sega Games, the egaming arm of video game giant Sega Corporation, has launched an affiliate programme. This is managed via affiliate website, SegaPartners.com, on the Income Access platform. As reported on EGRmagazine.com yesterday, Sega Games signed a deal with Neovia for the payments business’ Neteller wallet product for the SegaCasino.com and SegaPoker.com sites it launched in October last year, and announced it is license a suite of gambling applications from developer CTXMthis month.

Italian telecoms provider Tiscali and software company Nexway Games are to launch a new Games channel on the Italian portal, allowing Tiscali to offer users  games for PCs from Nexway Games’ catalogue on giochi.tiscali.it. The new portal for downloading, digitaldownload.it, is available on the Tiscali Giochi home page.

EGRmagazine.com is now Tweeting, Twitter name: 'egamingreview'.

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Posted: 29/01/2010