http://www.gambling911.com/gambling-news-031308.html
Date: Mar 11 2008
Posted
Mar 13th 2008 11:59 am by Christopher Costigan
Filed under:
Gambling News
ˇ@
Was this a good or bad week to be entering the UK sports betting market? Time, and the running of two days at Cheltenham, will tell. But the long-awaited entry of 888 into the sports-betting marketplace heralds a new dawn for the company, not just in the UK but across Europe. Jake Pollard reported of eGaming Review Magazine reported on Thursday.
UK, Germany, Spain, Sweden, Denmark and Austria, with localised versions of the sportsbook in each of those regions is now available from the Gibraltar-based online gambling firm.
888.com group marketing director Matt Robinson said: ˇ§888.comˇ¦s entrance
into the sports betting market represents a significant milestone in the
progression of our diversified, multi-channel strategy to grow customer
reach and appeal globally. We believe that although our sportsbook
addition will result in existing clients betting on sports with us, it
will also provide an opportunity for new clients to experience our award
winning brand.ˇ¨
888.com already has sponsorship agreements with the Seville Football
Club and the 888.com World Snooker Championships and it will look to
these to help promote the new member of the family.
ˇ§Sports sponsorship has always been a significant part of 888.comˇ¦s
marketing strategy and now that we are offering clients an opportunity
to bet on activities like football and snooker, we will be looking to
offer plenty of markets on Seville FC games and
888.com
World Snooker Championship matches in the coming months,ˇ¨ said Robinson.
888.com's fourth quarter sales showed a whopping 60 percent increase to $35 million, and poker revenue showed an increase as well of 16 percent to $21.4 million.
CEO of 888 Holdings, Gigi Levy, said, "This is a transformational year. These are very good results that we think show our strategy is delivering."
The company recently partnered up with EntertAsia as a means of helping it to achieve success in Asia.