http://www.gambling911.com/Film-21-Blackjack-Online-030808.html

Date: Mar 8 2008

Film "21" Should Boost Blackjack Interest Online

The film "21" opens in theatres March 28 and in anticipation of the film, online casinos are looking to capitalize, especially on the blackjack front.

The film is based on the best-selling book by Ben Mezrich, Bringing Down the House.

Ben Campbell (Jim Sturgess) is a shy, brilliant MIT student who – needing to pay school tuition – finds the answers in the cards. He is recruited to join a group of the school’s most gifted students that heads to Vegas every weekend armed with fake identities and the know-how to turn the odds at blackjack in their favor. With unorthodox math professor and stats genius Micky Rosa (Kevin Spacey) leading the way, they’ve cracked the code. By counting cards and employing an intricate system of signals, the team can beat the casinos big time. Seduced by the money, the Vegas lifestyle, and by his smart and sexy teammate, Jill Taylor (Kate Bosworth), Ben begins to push the limits. Though counting cards isn’t illegal, the stakes are high, and the challenge becomes not only keeping the numbers straight, but staying one step ahead of the casino's menacing enforcer, Cole Williams (Laurence Fishburne).

"Our online casino advertisers are hoping that a whole new market of blackjack players emerges from the buzz surrounding this film," commented Payton O'Brien, Senior Editor of Gambling911.com.

Online blackjack is among the most popular games though not quite as popular as video slots.

"We have already witnessed how poker television shows have fueled the online poker craze, let's see if the same can happen with online blackjack and if this film '21' is the initiator," O'Brien said.

Many online poker rooms and the players themselves point to a single event that helped the phenomenon: a no-name Chris Moneymaker winning the World Series of Poker on television.

Now online poker is the most popular game as part of a billion dollar industry. 

.....Entertasia, one of the leading internet gaming software providers, is expanding its casino games scope with 'Crazy21®', an evolvement of Blackjack. This brand-new blackjack was launched at 19th February, 2008 and is now added to all Entertasia's licensees.

The milestone of online Blackjack - Based on the traditional game rules of blackjack, Crazy21® has been developed and evolved by Entertasia which has broken through the limitations of traditional Blackjack on Live Casino. Along with the concept of 'Common Cards', one single dealer may serve over thousands of concurrent players in any single period of time, without reversing the nature of Blackjack. This provides an effective solution of operating Blackjack which requires minimum resources to support the highest levels of customers' simultaneously.

Entertasia CEO, Jason Chan said: "We are very pleased with our latest development it is not only an addition to our casino game package but also the significance of its design will have a major impact on game design in the future. This new development reflects our efforts and status as one of the biggest software providers in bringing this first-ever resources-effective solution of Blackjack to the industry."