http://www.casinowire.com/2008/01/14/111404-888-to-penetrate-the-asian-gambling-market/

888 to penetrate the Asian gambling market

Posted on: January 14th, 2008 by Dean Anderson
888.com has signed a partnership agreement with a leading Asian provider of gaming solutions to develop a live casino service across Asia. The agreement will also include the provision of an Asian sportsbook product in partnership with the specialised Asian provider E-Sky.

Jason Chan, CEO of Entertasia said, ¡§We are the leading gaming solution provider in Asia because we understand exactly what Asian customers want. 888 have chosen three of our most innovative products and we look forward to helping them achieve significant success in Asia.¡¨

The gaming format they provide will give 888 the opportunity to break in to the Asia Pacific regionone of the fastest growing markets in online gaming. Operations for the live casino will be managed by a Philippine based company while 888 will use it¡¦s strong marketing abilities to acquire a new customer base in the region.

CEO of 888.com, Gigi Levy said, ¡§We have been providing the very best in-class online gaming and excellent customer service for Asian customers at 888 for 10 years now. We are always looking to extend new innovative services to our customers and increasing our presence in Asia is one of our key strategic goals. We see Entertasia as the best partner to achieve this goal and exploit this exciting opportunity.¡¨

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