AFX News Limited
888 Holdings to develop live casino service in Asia with Entertasia
01.11.08, 3:41 AM ET

LONDON (Thomson Financial) - 888 Holdings PLC said it has entered into a partnership agreement with Entertasia to develop a live casino service across Asia.

No financial details were provided.

The online gaming company, which owns the Casino-on-Net and Pacific Poker brands, said a Philippines based operating company will manage operations for the live casino, while the company will leverage its robust multi-channel marketing abilities to acquire new customers in the region.

888 Holdings said the agreement also includes the provision of an Asian-focused sportsbook product in partnership with E-Sky, a specialised Asian sportsbook.

It said it plans to launch the new service in multiple Asian territories and languages in the first quarter of 2008.

TFN.newsdesk@thomson.com

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